NBC Universal Representative, Integrated Marketing Communications – Trade in Orlando, Florida

Representative, Integrated Marketing Communications – Trade

Job ID: 250597

Marketing & Sales

Orlando,FL

Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

JOB SUMMARY : Responsible for marketing communication strategy of marketing campaigns, materials, and programs which require alignment and communication with stakeholders in Sales, Marketing, Legal, Publicity, etc. Participate in and understand channel sales strategies, and develop annual channel campaigns to align with key initiatives. Define tactics to properly support campaign content for the respective channels to drive overall demand to the channels.

MAJOR RESPONSIBILITIES:

  • Become an expert on the Sales channel products and programs with a solid understanding of the business and marketing goals.

  • Partnering with Sales and Clients to develop messaging strategy and tactics for individual campaigns (including but not limited to Florida and In-Market Sales Channels).

  • Develop communication strategy documents, timelines and subsequent creative fuels and work closely with the Creative teams (internal and external) on the execution of all campaign creative.

  • Planning/development of annual communication schedule and updates.

  • Ensure campaign materials are developed and delivered in accordance with timelines and budget

  • Keeps track of all initiatives with focus on results and key learnings to guide future projects.

QUALIFICATIONS:

  • Must be proficient in Microsoft Word, Excel, PowerPoint and Outlook with an emphasis on PowerPoint.

  • Working knowledge of Workamajig workflow system is a plus.

  • Must have strong organizational and project management skills.

  • Must have strong written and verbal communication skills.

  • Must be able to read, analyze, and interpret general business documents.

  • Must be able to write routine reports, business correspondence and timelines.

  • Must be able to effectively present information to individuals and groups.

  • Must be able to handle multiple tasks in a fast-paced work environment. EDUCATION: Bachelor’s degree from a four year college or university in Marketing, or related field. Master’s Degree preferred. EXPERIENCE: 3-5 Years industry experience, brand marketing and sales experience preferred, project management required.Your talent, skills and experience will be rewarded with a competitive compensation package. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Parks & Resorts via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Parks & Resorts HR/Recruitment will be deemed the sole property of Universal Parks & Resorts. No fee will be paid in the event the candidate is hired by Universal Parks & Resorts as a result of the referral or through other means. IT’S A BIG UNIVERSE. WHERE DO YOU FIT IN?Universal elements and all related indicia TM & © 2018 Universal Studios. © 2018 Universal Orlando. All rights reserved. EOE